Tag Archives: social-media

100 Bottles of Beer on the…..Does Your Marketing Strategy Include Shareable Experiences?

12 Aug

You’ve seen it. You’ve probably done it.  I’m guilty.  You are at an amazing restaurant, or maybe you’re on a once-in-a-lifetime vacation.  You stop to take a photo either in front of a famous landmark or in front of something your friends and/or Facebook stalkers will think is cool.

You upload it to Facebook and check-in at the location.  You get lots of ‘likes’ and a few witty comments from your friends.  The business gets lots of free marketing exposure.

Do you have a shareable experience? If creating shareable experiences isn’t part of your marketing strategy, it’s time to QUICKLY rethink your strategy.  You don’t have to own a famous landmark; you can create something unique that people will want to share with others.  Here’s an example from a local brewery that opened a few weeks ago:

100 bottles of beer on the wall! Are shareable experiences part of your marketing strategy?

Are shareable experiences part of your marketing strategy?

I counted three different people taking their photos in front of the 100 bottles of beer on the wall.  We both know those photos were uploaded along with a check-in at the new, local hot spot.  How many people do you think saw that check-in and photo, and thought, “Cool! Let’s go check out the new restaurant in town?”

What’s your shareable experience?

Good luck!

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3 Ways to Ruin Your Marketing Campaign

6 Sep

1) You Spend Too Much Time Promoting Your Company: 

Listen, you have a little less than 2 seconds to capture the attention of consumers. Stop wasting those two seconds by advertising exactly like your competition. Get to the point of why your product or service will BENEFIT your intended target. Do this through a headline or a promise….and do it at the beginning of your ad, to buy a few more seconds of the consumers attention.

2) Advertising Where They Ain’t:

If your target market is between the ages of 15 and 45, do you really think advertising in the yellow pages or the local newspaper is a good idea? Of course you should test whether your target market will react to ads in the local paper, but wouldn’t it be a better idea to determine where your target market likes to hang out? In a recent survey conducted by Nielsen, over 80% of consumers were either on a smartphone or tablet while watching TV over the past 30 days. Stop dumping your advertising and marketing budget in print media, and start investing in digital marketing (SEO, SEM, social media, etc..). If you’re a small business owner, operating in a niche market, you could possibly have a first-mover advantage if you embrace digital marketing.

3) Not Updating Your Social Media Sites:

I know it’s a challenge to stay up-to-date with all the newest social media channels. That’s why I recommend starting with one social media site. For example: Create a business page on Facebook and try to add relevant content to the site at least twice a week. Add blogs and pictures that are useful to your target audience. After you get in the habit of adding content to your Facebook site, then decide to add another profile to a social media site. Eventually, you will want to create a content calendar, so you can continually update all your social media sites. I promise you this: If you continually add fresh content to your site and social networks, you will quickly establish yourself as the expert in your chosen field.

Good Luck!

 

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