Tag Archives: marketing

How to Create a Unique Marketing Campaign: 3 March Monthly Observances to Crush Your Competition

5 Mar
Happy On-Hold Month!!

Happy On-Hold Month!!

 

We all know St. Patrick’s Day is celebrated in March, but did you know the following are also celebrated in March:

1)      On-Hold Month

2)      Eye Donor Month

3)      Craft Month

Guess which March event your competitors will likely decide to advertise?  Yes, St. Patrick’s Day- just like everyone else.  What happens when you advertise/reach out to customers and prospects at the same time as all your competitors and their mothers? You get lost in the clutter.  You are the same.  You are ignored. 

How many companies mail holiday cards to customers?  Tons.  Almost every household either has a basket to collect the cards or the cards are taped to the wall in the kitchen.  Now, how many companies mail cards to customers to celebrate On-Hold Month? I don’t have the data, but I’d be willing to bet very few.

So why not stand out from the crowd?  You should create marketing campaigns around unique monthly observances to stand out!

Create a campaign around “Craft Month.” Send an email/create a blog post/share on social media/mail a letter to your best clients: Happy Craft Month! To celebrate, we’ve CRAFTed (see what I did there? yeah, pretty lame) a deal……then offer your deal/promotion. 

Can you think of any unique monthly observances/wacky holidays to create for next marketing campaign, and crush your competition?

Good luck!

An Easy Way to Increase Sales and Develop Customer Loyalty

13 Feb

My dad received Homeland, Season 1 for Christmas. Because he struggles with all technology invented after the typewriter, I helped him load his DVD player. Upon opening his new DVD, I noticed an excellent cross-sell marketing piece included in the packaging.

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Showtime wasn’t satisfied with selling only the DVD, it wanted to parlay the purchase into a subscription to Showtime. An extremely effective marketing technique; after you watch Homeland, Season 1, you’re going to want to watch Seasons 2 & 3, so you better subscribe to Showtime.

The marketing insert is effective for four reasons:

1) Its delivered directly to its target a audience

2) It includes an offer ($25.00 cash back)

3) A deadline (redeem by Feb. 1, 2014)

4) Showtime didn’t waste an opportunity to market an additional product. It already had to create the DVD package for Season 1, so why not include marketing material for another product with the package?  I’m certain the lightweight, tiny insert didn’t increase postage expenses. Showtime paid a nominal fee to have the piece produced and distributed with its Season 1 DVD. I’d be willing to bet they saw a great ROI (return on investment) from this marketing campaign.

Do you have a marketing strategy to cross-sell your products and services? Any business, particularly small businesses, should maximize marketing budgets by developing inexpensive cross-sell programs.

Good luck!

3 Ways to Ruin Your Marketing Campaign

6 Sep

1) You Spend Too Much Time Promoting Your Company: 

Listen, you have a little less than 2 seconds to capture the attention of consumers. Stop wasting those two seconds by advertising exactly like your competition. Get to the point of why your product or service will BENEFIT your intended target. Do this through a headline or a promise….and do it at the beginning of your ad, to buy a few more seconds of the consumers attention.

2) Advertising Where They Ain’t:

If your target market is between the ages of 15 and 45, do you really think advertising in the yellow pages or the local newspaper is a good idea? Of course you should test whether your target market will react to ads in the local paper, but wouldn’t it be a better idea to determine where your target market likes to hang out? In a recent survey conducted by Nielsen, over 80% of consumers were either on a smartphone or tablet while watching TV over the past 30 days. Stop dumping your advertising and marketing budget in print media, and start investing in digital marketing (SEO, SEM, social media, etc..). If you’re a small business owner, operating in a niche market, you could possibly have a first-mover advantage if you embrace digital marketing.

3) Not Updating Your Social Media Sites:

I know it’s a challenge to stay up-to-date with all the newest social media channels. That’s why I recommend starting with one social media site. For example: Create a business page on Facebook and try to add relevant content to the site at least twice a week. Add blogs and pictures that are useful to your target audience. After you get in the habit of adding content to your Facebook site, then decide to add another profile to a social media site. Eventually, you will want to create a content calendar, so you can continually update all your social media sites. I promise you this: If you continually add fresh content to your site and social networks, you will quickly establish yourself as the expert in your chosen field.

Good Luck!

 

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