Customer Experience: It’s Okay to Nurture Family Members Too!

Early last week I received a request from my sister: Could you please send Abby a postcard from California? Abby is my five-year-old niece who lives in Charlottesville, VA. Here are a few pictures of her:

Abby’s kindergarten class is studying maps. She’s hoping to show her class that she knows someone from California. It will not only help her learn maps but also imagine her surprise when she receives a handwritten piece of mail. I’m in my mid-30s and I still love receiving personalized mail – even if it’s from my dentist! 

I was more than happy to send Abby a postcard. I would do almost anything for her. While her request seemed simple enough, it got me thinking: Why don’t I spend more time nurturing my friends and family? While Facebook and other social media sites keep us connected 24 hours/day, there is still nothing like receiving a handwritten card from someone you love…….or from a product or service you frequently do business. Here’s the postcard I mailed Abby:

I can’t wait to hear her reaction to receiving the postcard. I might be more excited than her! When’s the last time you sent a handwritten postcard/card/letter/flowers to someone you love? 

When is the last time you sent a “just checking in” or “read this article and thought about you” or “thank you for your business” to your top clients? It’s an easy way to stand out from the competition and ensure your clients think of you when it’s time to make their next purchase. 

And a few more photos of Abby…just because:

Tags: advertising, customer experience, marketing, marketing strategy, retaining clients