Why You Should Send Your Clients a Thank You Gift by January 31st, 2014

13 Jan
Your holiday card is in this pile

Your holiday card is in this pile

Let’s be honest: the holiday card and/or holiday email thank you to your prospects and clients ended up in either the trashcan or the spam folder.  As a business owner/marketing professional/human being, you understand that clients and prospects are inundated with advertisements. You have approximately three seconds to catch his or her attention. 

Imagine how many holiday cards your clients/prospects received during the holidays – cards and gifts from businesses, family members, friends, and former friends that forgot to updated the ol’ mailing list (always a bit awkward for about 5 minutes). 

Are you ready to stand out and get ahead of your competition?

Now is the time to send a sincere, handwritten ‘Thank You’ along with a unique, heartfelt gift to your most profitable clients. Give yourself a timeline of January 31st, 2014 to:

  • Segment your most influential/profitable clients/contacts/prospects
  • Write (handwritten) a sincere ‘thank you’ and personalize it if possible
  • Include gift (see bottom for an idea to get you started)
  • Place a ‘live stamp’ (no stamp machine)
  • Mail

Why now is the perfect time to nurture your clients and prospects?

A)     You will not be lost in the crowd.

As I mentioned: everybody and their mother sent a holiday card/gift/email during December.

B)      Least Expected/Most Appreciate

We just survived the most depressing day (Blue Monday) and week of the year (the first full week after New Year’s)

C)      Your Competition is Back to Taking Clients for Granted

  1. In this ultra-competitive landscape, you should be doing everything in your power to stand out from the competition.
  2. You are in a relationship with your client(s): Your competition sent a holiday card/email (you probably did too). They won’t follow up in January or February or March or April. You will. 

What Should I Send My Clients and Top Prospects?

Here are a few ideas for you:

1) ‘Spring is only X-days Away’ – Here’s a $10.00 gift card to the frozen yogurt shop (bonus points if you purchase gift card from local store) – close your eyes and imagine the warm weather that’s on the way.

2) A $10.00 coffee gift card to keep you warm in February letter. The ad copy could be something like: “Thank you for your business. I know you have a choice, and I’m thrilled you decided to do business with XYZ company. Here’s a $10.00 coffee gift card to show my small token of appreciation; hope it helps warm you up in February!”

Be authentic. Be Creative. Your clients and prospects will love you for it! They might even share it with their social circle; which is like free advertising for your company.

Good luck!


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