You’ve seen it. You’ve probably done it. I’m guilty. You are at an amazing restaurant, or maybe you’re on a once-in-a-lifetime vacation. You stop to take a photo either in front of a famous landmark or in front of something your friends and/or Facebook stalkers will think is cool.
You upload it to Facebook and check-in at the location. You get lots of ‘likes’ and a few witty comments from your friends. The business gets lots of free marketing exposure.
Do you have a shareable experience? If creating shareable experiences isn’t part of your marketing strategy, it’s time to QUICKLY rethink your strategy. You don’t have to own a famous landmark; you can create something unique that people will want to share with others. Here’s an example from a local brewery that opened a few weeks ago:
Are shareable experiences part of your marketing strategy?
I counted three different people taking their photos in front of the 100 bottles of beer on the wall. We both know those photos were uploaded along with a check-in at the new, local hot spot. How many people do you think saw that check-in and photo, and thought, “Cool! Let’s go check out the new restaurant in town?”
What’s your shareable experience?
Good luck!
Kurt
Leave a Reply