How a Bail Taxi Driver Differentiated Himself from His Competition

10 Jul
Bali Sunset

Bali Sunset

I was fortunate enough to spend time in Bali, Indonesia last month.  What a life changing experience.  If you’ve ever visited Bali, you most likely had the phrase, “Taxi? Taxi? Tomorrow?” yelled at you.

Providing transportation services in Bali is an easy way for locals to make money.  The start-up costs are relatively cheap: they need a car or motorbike; and they can market the service by sitting on the sidewalk and yelling “Taxi? Taxi? Tomorrow?” at tourists.  It’s a pretty inexpensive marketing campaign.  Taxi drivers literally line the sidewalks in some tourists destinations like Ubud.

So how did one taxi driver stand out from the rest? He didn’t yell at people as they walked passed him. He stood next to his vehicle with a sign that read, “Air Conditioning, Bottled Water, and No Hassle Rate. In Bali, you can negotiate the price of anything.  It gets to be a little tiresome, especially when you’re not sure whether you’re paying too much.  How refreshing to get a ‘No Hassle Rate.’ And Air Conditioning? Heck, the majority of his competition had air conditioning but nobody else was advertising it.  Air conditioning is huge when you’re walking around in 90+ degree heat.

Once we entered the cab, the customer/user experience was excellent.  He held the door for us.  He made sure we were comfortable.  He asked if we wanted bottled water or a soda, free of charge.  He asked what type of music we wanted to listen to; he even made suggestions about where else to stop along the way to our destination—again, free of charge.

When we arrived at our destination, he double-checked the car to ensure we didn’t leave anything behind.  He also provided us with his business card to call him directly if we needed a ride while in Ubud.  The result of his marketing efforts? We called him four more times during our stay in Ubud.  He secured a customer for life.  I also gave his contact information to another friend staying in Ubud (referral).

What can you do to stand out from your competition? Are you providing a unique, unforgettable customer experience?

Good luck.

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