Archive | March, 2013

How to Create a Unique Marketing Campaign: 3 March Monthly Observances to Crush Your Competition

5 Mar
Happy On-Hold Month!!

Happy On-Hold Month!!

 

We all know St. Patrick’s Day is celebrated in March, but did you know the following are also celebrated in March:

1)      On-Hold Month

2)      Eye Donor Month

3)      Craft Month

Guess which March event your competitors will likely decide to advertise?  Yes, St. Patrick’s Day- just like everyone else.  What happens when you advertise/reach out to customers and prospects at the same time as all your competitors and their mothers? You get lost in the clutter.  You are the same.  You are ignored. 

How many companies mail holiday cards to customers?  Tons.  Almost every household either has a basket to collect the cards or the cards are taped to the wall in the kitchen.  Now, how many companies mail cards to customers to celebrate On-Hold Month? I don’t have the data, but I’d be willing to bet very few.

So why not stand out from the crowd?  You should create marketing campaigns around unique monthly observances to stand out!

Create a campaign around “Craft Month.” Send an email/create a blog post/share on social media/mail a letter to your best clients: Happy Craft Month! To celebrate, we’ve CRAFTed (see what I did there? yeah, pretty lame) a deal……then offer your deal/promotion. 

Can you think of any unique monthly observances/wacky holidays to create for next marketing campaign, and crush your competition?

Good luck!

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