mmmm…..
The aroma hit me as soon as I opened the door….the unmistakable smell of freshly baked brownies. As I stood in line to place my lunch order, I noticed the basket of brownies next to the cash register.
As I waited to order, the battle between my head (you don’t need a brownie for lunch) and my stomach (you can’t resist a brownie for lunch) was raging. After changing my mind several times, my head finally convinced me that I didn’t need a brownie….or so I thought.
I placed my order while doing my best not to make eye contact with the basket of fresh brownies. However, after I placed my order, the owner said:
“Please take a FREE brownie. I’m training a new team member how to cut heart-shaped brownies. The shape of these brownies is not quite up to our quality standards, but they are delicious none-the-less. I hope you enjoy, and thank you for your business.”
My head didn’t stand a chance of convincing me not to take the free brownie. I not only accepted the free brownie (and finished it in about 7 seconds), but also told my friends about the free brownies and the awesome customer experience.
Can you think of a way to surprise your customers? Be different. Be genuine. Be unique. I guarantee it will pay off.
Good luck!
Kurt
Kurt Hunter 
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