An Easy Way to Increase Sales and Develop Customer Loyalty

13 Feb

My dad received Homeland, Season 1 for Christmas. Because he struggles with all technology invented after the typewriter, I helped him load his DVD player. Upon opening his new DVD, I noticed an excellent cross-sell marketing piece included in the packaging.

Image

Image

Showtime wasn’t satisfied with selling only the DVD, it wanted to parlay the purchase into a subscription to Showtime. An extremely effective marketing technique; after you watch Homeland, Season 1, you’re going to want to watch Seasons 2 & 3, so you better subscribe to Showtime.

The marketing insert is effective for four reasons:

1) Its delivered directly to its target aย audience

2) It includes an offer ($25.00 cash back)

3) A deadline (redeem by Feb. 1, 2014)

4) Showtime didn’t waste an opportunity to market an additional product. It already had to create the DVD package for Season 1, so why not include marketing material for another product with the package? ย I’m certain the lightweight, tiny insert didn’t increase postage expenses. Showtime paid a nominal fee to have the piece produced and distributed with its Season 1 DVD. I’d be willing to bet they saw a great ROI (return on investment) from this marketing campaign.

Do you have a marketing strategy to cross-sell your products and services? Any business, particularly small businesses, should maximize marketing budgets by developing inexpensive cross-sell programs.

Good luck!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: