3 Ways to Ruin Your Marketing Campaign

6 Sep

1) You Spend Too Much Time Promoting Your Company: 

Listen, you have a little less than 2 seconds to capture the attention of consumers. Stop wasting those two seconds by advertising exactly like your competition. Get to the point of why your product or service will BENEFIT your intended target. Do this through a headline or a promise….and do it at the beginning of your ad, to buy a few more seconds of the consumers attention.

2) Advertising Where They Ain’t:

If your target market is between the ages of 15 and 45, do you really think advertising in the yellow pages or the local newspaper is a good idea? Of course you should test whether your target market will react to ads in the local paper, but wouldn’t it be a better idea to determine where your target market likes to hang out? In a recent survey conducted by Nielsen, over 80% of consumers were either on a smartphone or tablet while watching TV over the past 30 days. Stop dumping your advertising and marketing budget in print media, and start investing in digital marketing (SEO, SEM, social media, etc..). If you’re a small business owner, operating in a niche market, you could possibly have a first-mover advantage if you embrace digital marketing.

3) Not Updating Your Social Media Sites:

I know it’s a challenge to stay up-to-date with all the newest social media channels. That’s why I recommend starting with one social media site. For example: Create a business page on Facebook and try to add relevant content to the site at least twice a week. Add blogs and pictures that are useful to your target audience. After you get in the habit of adding content to your Facebook site, then decide to add another profile to a social media site. Eventually, you will want to create a content calendar, so you can continually update all your social media sites. I promise you this: If you continually add fresh content to your site and social networks, you will quickly establish yourself as the expert in your chosen field.

Good Luck!

 

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2 Responses to “3 Ways to Ruin Your Marketing Campaign”

  1. Edmund Amoye September 6, 2012 at 10:19 pm #

    I like the example about using the Yellow pages to advertise to the wrong consumer. So many businesses don’t think of their consumers’ lifestyles. Thanks for the post Kurt.

    • Kurt September 7, 2012 at 5:45 pm #

      Thanks, Edmund! It’s easy for businesses to get “caught up” in the newest marketing channel, and forget the fundamentals of advertising/marketing. I appreciate the feedback!

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