Archive | April, 2012

Are You Willing to Invest 7 Minutes to Retain Your Best Clients?

30 Apr

A simple thank you note goes a long way

When’s the last time you took 5 to 7 minutes to write a handwritten thank you card to your Top 5 clients? Just to say thank you for being such a great client. Think about how you feel when you receive a handwritten card from a friend.  That card automatically brings a smile to your face and a warm feeling in your heart. You immediately think: “someone took the time to sit down and think of me.” Well, your most important client(s) will feel the same way when they receive a card from you. 

The card will also contribute to retaining that client in the future when competitors come knocking for his or her business. It will likely lead to referrals from your client. When I sent quarterly thank you notes to my best clients, I regularly received calls from them to say how much they appreciated the card.

Take 7 to 10 minutes this week to write five thank you cards to your best clients. I promise you will not be disappointed with the goodwill and word-of-mouth buzz it creates for you and your business!

Good luck!

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Want to Increase Sales and Reduce Marketing Expenses? Observe Your Surroundings!

23 Apr


I recently completed a marketing consulting project for a new restaurant.  The owner wanted ideas on how to best utilize marketing dollars to drive traffic to the restaurant.  Instead of automatically investing money in print advertising, I decided to observe the area around the restaurant.

Sitting in the coffee shop located across the street from the restaurant, I observed a very important piece of information:

Herds of kids wearing soccer jerseys being dragged around the shopping center by their parents

After taking additional notes about the type of people walking around the shopping center, I determined the most useful way to invest marketing dollars would be to promote 10% off a meal if a child shows up wearing his or her soccer jersey.  Also, if a child scored a goal, the restaurant would put his or her name on the chalkboard that’s visible to the patrons of this small town.

Instead of wasting large sums of marketing dollars on a print ad that MIGHT run one or two times in the local paper, this restaurant takes advantage of its surroundings and generates word-of-mouth advertising for one segment of its customers. It also promotes community involvement and is a fun place for families to visit after sporting events.

How can your business take advantage of its surroundings and create low cost, high return on investment marketing campaigns?

Happy Marketing!

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